CRM systems allow your business to centralise all of its customer and supplier information into one database, automate internal processes (e.g. sales, marketing and customer service functions) and use analytical tools to create valuable insights on your customers. Using a CRM system in this way can help you to significantly improve customer service and ultimately increase revenue and profits.
Advances in technology have resulted in an extensive range of on-premise and cloud CRM solutions being available, not only to larger businesses, but now also for SMEs and even start ups.
We have set out below a series of articles to provide you with detailed information on how CRM systems operate, which systems may be suitable for your business and to offer guidance on the best CRM solution vendor for you.